LA EXPOSICIÓN A LA DIVERSIDAD DE CONTENIDOS EN LAS REDES SOCIALES: ENTRE LA REGULACIÓN O LA DESAGREGACIÓN EN LA CURACIÓN DE CONTENIDOS

Resumen

Access and exposure to a diversity of voices is a fundamental pillar of democracy. On social media markets, exposure diversity is limited by various factors, one being how platforms curate the content each user sees. The algorithmic systems for content curation used by those platforms artificially can reduce exposure diversity to the benefit of profitmaking parameters. This paper describes the challenge, suggests two possible regulatory solutions to address it, and proposes an analytical framework to assess and compare them. 7he first is to regulate content curation in a way that guarantees diversity. The second is to unbundle hosting from content curation acti-vities, and to oblige large platforms to allow third parties to offer content curation to users. The two remedies come from different normative paths and require different enforcement mecha-nisms, among others. The preliminary conclusion is that the unbundling might be a better option.